Research & Development | Innovation | Sustainability | Materials | Plastics

New Plastics Solutions

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Our Philosophy

Plastic is the material of the 21st century. Today, plastic is not only used to make products more efficient, it is also used to make products that are harmless or even beneficial for people and the environment. We offer continuous innovation for our clients and  develop sustainable polymers and products from concept through to commercial viability.
Based on our holistic and environmentally effective design approach, we enable our clients to increase the quality of their products and their market value. Coupled with our industry and technological expertise, we enable our clients to drive success through innovation, performance, and growth.


Research and development, product optimization or new product development: we analyze the technological and market challenges of producing or optimizing a product even before the feasibility phase in the laboratory.

Our development projects follow clear product requirements and are derived from future market opportunities.

Poly Terra’s patented process engineering helps clients achieve quality and value growth while reduces the negative effects of the applied plastics and increases the positive characteristics of the product for the people and the environment. Companies can also reuse plastics for new and environmentally effective products, allowing them to become less dependent on an increasingly volatile raw material markets and implement new business and growth models.

Product evaluation

  • Product and material development based on market potential
  • Inventory and identification of safe raw materials for the development of compounds and products with an optimized life cycle assessment
  • Defining application areas, property profiles, and evaluating materials according to their impact on humans and the environment
  • Sound decisionmaking on the implementation of product optimization or new development


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The journey from idea to the industry-ready product is often a long one. Therefore, we have two development approaches: On the one hand, we optimize existing, well-established products already on the market; on the other hand, we develop completely new prod-ucts to realize future market potentials. Both approaches have very different challenges. The basis, however, of both approaches is to always performing a detailed material and product analysis so that we can make the right decisions together with our clients.


Our concept shoe: this new product development enables a “closed-loop” business model and provides growth potential for the entire plastics industry.

Our approach

We take a product-oriented approach to ensure that we meet busi-ness expectations and achieve the desired benefits. This includes the definition of products through product descriptions and the set-ting of quality, performance and sustainability criteria. We take into account the product optimization and the product redesign challenges as we carry out individual research and perform the development phases. We also consider the market condition of the application conditions of the application.

For us, the laboratory, pilot, and industrialization phases form a coherent, integrated process. We anticipate the needs and chal-lenges of each downstream phase. In practice, this means we have already taken into account the characteristics of an industry-ready product at the laboratory phase to minimize development risk.

Sustainability, quality, and growth are our major values.

Sylvia Hofmann, Managing Director

Your benefits



Sustainability as driver for competitiveness and innovation: sus-tainability and growth are no paradox. Our customers can revamp product life cycles and increase the market value of their products.



New business opportunities: material choice during product design improves recyclability and the use of recycled materials.
Recyclability enables new business opportunities.



Sustainability is a necessity: our material health check, product optimization or new product development helps to reduce the neg-ative ecological impact and to increase eco-effectiveness through material recovery or biodegradation.



Implementation of new, closed-loop business models: companies can recover used materials and become less dependent on volatile commodity markets. They can proactively satisfy new regulations and policies.


Our customers can realize new market potentials and business models created by evolving market and regulatory conditions and sustainability requirements. We strive for sustainability, but only in relation to industry performance, quality and cost effectiveness. We enable closed material and business cycles in order to create value for our clients. This is what we mean with eco-optimized product development.

We are an independent research and development firm and pro-vide quality and innovation leadership.

  • Our customers benefit in every phase
    from our strong network of experts that allows us
    to provide for a variety of creative problem solutions.

    Sylvia Hofmann, Managing Director
  • Sustainability, performance, and competitiveness are not mutually exclusive. With our partners we realize new market opportunities through the development of sustainable polymers and products from concept to industry readiness.

    Dr. Thorsten Jelinek, Vice President
  • If we do not just interpret materials by their function, but see them in a larger context, new perspectives and opportunities open up. In the future, smart material and product design will be a key success factor.

    Thomas Götte, Application Engineer

About us

Who we are as a team

The Poly Terra team brings together experienced analysts and practitioners with expertise in the fields of materials science, chemistry, design, and strategic product development. This allows us to deliver innovative and competitive results.


What motivates us

We are value driven and seek a wider impact of our developments. Comprehensive research and analysis always pre-cedes our development work to ensure, on the one hand, the feasibility and success of future products, and on the other hand, differentiation for our customers in the market. We aim at enabling the emergence of sustainable business models and ecosystems.


What differentiates us

We ensure the full material transparency that is foundation for true eco-optimized products. Careful resources and ma-terial selection is an integral part of any product design. At the same time, industrial feasibility is crucial from the beginning of any development project.


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Poly Terra Innovation GmbH
Lietzenburger Str. 101
10707 Berlin
Telefon: +49. 30. 40 50 206 -0
Telefax: +49. 30. 40 50 206 -13

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 auf Basis vollständiger Transparenz 

Kern unserer Arbeit: Die Identifikation von unbedenklichen Rohstoffen zur Entwicklung von Werkstoffen mit verbesserter Ökobilanz. Hierfür greifen wir auf Positivlisten zu. Vollständige Transparenz ist dabei unabdingbare Voraussetzung für die Entwicklung wiederverwertbarer Produkte, diese bieten wir in Form eines Eigenschaftsprofils, dem Footprint. (Verlinkung möglich)



Machbarkeit von Ansätzen

In der Laborphase kann die Machbarkeit von Ansätzen im kleinen Maßstab untersucht werden. Hier werden die Voraussetzungen für die weitere Zusammenarbeit und der Grundstein für den Erfolg des Projektes gelegt. Mit der Ausrichtung auf das umgesetzte Produkt verfolgen wir verwertbare Ergebnisse und haben stets die Anforderungen an die Materialentwicklung im Blick. Die Versuchsreihen im Labor sind in eine umfassende Fachthemenrecherche eingebettet, damit sie direkt auf die Anwendung zielen und den neuesten Stand der Entwicklungen berücksichtigen.



Entwicklung bis zur Industriereife

In der Pilotphase findet die technische Weiterentwicklung statt: Wir prüfen die Funktionalität des Materials und die Leistungsfähigkeit des zukünftigen Produktionsprozesses unter industrienahen Bedingungen. Wertvolle Erkenntnisse über Verarbeitung und Umgang mit den Materialien werden in diesem Abschnitt verifiziert, festgelegt und dokumentiert.



Marktreife erzielen

Wir betrachten die Produktentwicklung unter Industriebedingungen und durchlaufen alle notwenigen Schritte bis zur Markreife. In der Industrialisierung werden die für Herstellung, Distribution, Wartung und Wiederverwertung relevanten Fragestellungen erörtert. Dazu gehören u.a. globale Verfügbarkeiten von Rohstoffen und Produktionskapazitäten, Lieferketten, Verordnungen und Richtlinien, die Abnahme und Registrierung von Rohstoffen und Produkten. Die Massenproduktion von umweltoptimierten Produkten muss in dieser letzten Phase sichergestellt werden. Nach einer erfolgreichen Durchführung folgt die Markteinführung.


Laboratory phase

Concept feasibility

The feasibility of development approaches on a small scale can be examined in the laboratory phase. Here, the conditions for further collaboration are established, and the foundations are laid for the success of the project. We only pursue the most promising results, always keeping in mind material development demands and focus-ing on an industry-scale product. The series of experiments in the laboratory are based foundationally on comprehensive subject re-search. They directly target the application and take the latest rele-vant research developments into account.


Pilot phase

Industry maturity

Technical development takes place during the pilot phase: We test material functionality and the potential of the future production process under industrial conditions. The knowledge we have gained about the processing and handling of the materials is verified, defined, and documented in this section.



Market readiness

After taking the necessary steps to make the product ready for the market, we look at product development under industry conditions. In industrial terms, we examine relevant variables such as production, distribution, maintenance, and recycling. These include, for example, the global availability of raw materials, production capacity, supply chains, regulations and guidelines, and the legal registration of new materials. The mass production of environmentally optimized products must be secured in this final development stage. A successful implementation follows the product’s launch on the market.